16 September 2024
Alexander Wessely shared co-creative director duties for the event, while Alessio De Vecchi, the visionary behind Anyma’s art direction, took charge as the concert's art director
Last week, Anyma stepped into the role of visual creative director for The Weeknd's performance in Brazil.
Amid the rising acclaim for Anyma’s solo career, his creative prowess has captivated major figures within the music world. Fans in São Paulo were treated to a memorable night as The Weeknd made his first live appearance of 2024. The concert, held on September 7 at the iconic Estádio do Morumbi, came just ahead of the much-anticipated release of The Weeknd’s sixth studio album, Hurry Up Tomorrow. The visuals that illuminated the stage were crafted by Anyma, enhancing the live performance into an unforgettable spectacle. The show was also broadcast globally via YouTube, extending the immersive experience to fans around the world.
Multifaceted artist Alexander Wessely shared co-creative director duties for the event, while Alessio De Vecchi, the visionary behind Anyma’s art direction, took charge as the concert's art director.
Whispers of a possible collaboration between Anyma and The Weeknd had been circulating, but few anticipated this. Anyma, alongside his team, delivered a breathtaking visual experience that left audiences spellbound. This collaboration between Anyma and The Weeknd is poised to redefine the future of live performances, intertwining music and visual storytelling in ways that push the boundaries of concert production.
Speculation is now rife following Anyma's involvement. Given The Weeknd’s well-documented passion for electronic music and past collaborations with the likes of Daft Punk, Gesaffelstein, Calvin Harris, and Swedish House Mafia, it’s only natural to wonder if Anyma’s melodic techno influence will make its way into Hurry Up Tomorrow.
The full stream of The Weeknd's São Paulo concert is available to watch below.
